2
May

The 31 Day Comment Challenge

   Posted by: Greg   in Bloggery, Professional Development

I’m all for a challenge, especially a challenge that encourages active engagement in the digital community, seeks to move people away from the one-way information stream and gets conversations started. So I am joining my new friends Lauren Pressley and Marianne Lenox (along with not-as-new friend Sheila Kearns) in tackling the 31 Day Comment Challenge.

The premise is simply to push bloggers who accept the challenge to be more proactive about commenting on other people’s blogs. The challenge is structured around a series of daily activities designed to gradually push you further and further beyond your normal commenting behavior. At least, that’s what I’m anticipating. The progression of the first few activities looks promising.

The group of challengers (which, as of my signing up, number 96) is using coComment to track and share the conversations they are starting. This is a good excuse for me to get back in the habit of following up on the conversations I already start on other blogs. I’d tried coComment some time ago and found it too cumbersome for me to want to use regularly. The Firefox extension makes it much simpler and much more likely that I will actually track conversations. It’s worth checking out.

I’m sure this is not the first time something like this has been attempted, but it comes at just the right time for my renewed desire to start and join conversations. It’s about to be day 3, so I’d better get crackin’. Like I said, I’m all for a challenge.

2
May

I Love Librarians!

   Posted by: Greg   in Podcasting

Luke Armour from BlogTalkRadio stopped by to let us all know about another library-flavored show that just rolled out yesterday. It’s called I Love Librarians. Here’s the description from the host:

I am the Director of Library Marketing at HarperCollins Publishers and I love librarians. This show will bring librarians, authors and the publishing world together in conversation. We’ll chat with authors about their upcoming books and with librarians about what they’re reading now - and what they recommend.

The first episode is called Library Lovefest #1 and features a discussion with Nancy Pearl and an interview with Garth Stein. Sounds great!

2
May

New library-related call-in show!

   Posted by: Greg   in Podcasting

Thanks to Connie Crosby for highlighting a new library-related phone-in show that’s piloting today. It’s called Legal Bib and Library Law Talk, hosted by Brian Striman and Rich Leiter. You can find out more info via Connie’s post on the Slaw blog. Unfortunately, 3 PM Central on a Friday is a terrible time for me, so I won’t be able to tune in live. I’ll be looking forward to the recording, mostly to see how the live call-in format works for them.

They’ve chosen to use BlogTalkRadio as the platform for their show. I considered BlogTalkRadio for Uncontrolled Vocabulary, but it had one limitation that I found off-putting for my purposes: Only five people are allowed on the call at once, including the host. Deal breaker.

The hosts are not committing to anything beyond this pilot at present, so I hope some folks will participate and encourage them to keep going with it. It’s encouraging to see library people experimenting with these tools that are designed with active participation from the intended audience in mind. Very encouraging.

30
Apr

Welcome 6POS readers!

   Posted by: Greg   in Uncategorized

Just wanted to welcome anyone who is stopping by after seeing the link from Mitch Joel’s Six Pixels of Separation blog. Mitch had some interesting things to say about Twitter snobbery after reading the comments in my Stepping Into Marketing post. We’ll likely be talking more about that post and marketing in general on tonight’s episode of Uncontrolled Vocabulary.

Feedback, conversation, greetings, introductions or any other form of engagement welcome. Tell me something good (or bad or otherwise). Thanks to all of you for stopping by.

30
Apr

One-way intimacy

   Posted by: Greg   in Commentary

I received a number of interesting comments in response to my post on managing my social networks. I’ve received feedback in the comments here, on Twitter, via IM, in the LSW Meebo chat room and in privately sent email. Lots of people have lots of different ideas as to how to manage their own social networks.

One person took the time to explain why some might be put-off by my relatively aggressive extroversion.* And I get that, I really do. But I’ll take my chances on making a real connection with four people for every one person that isn’t looking for that kind of interaction. Heck, I’d probably take my chances on making a real connection with one out of the five, but that’d be a discouraging rate of return after a while. Either way, it’s better than missing out on all five by not trying.

I was listening to an old episode of C.C. Chapman’s Managing the Gray podcast earlier this week. There was an audio comment from Julien Smith where he elaborated on the concept of one-way intimacy.

Here’s what he means: Content producers who have established a solid community around their content, often succeed in doing so because they are authentic and transparent with their audiences, putting a lot of themselves out there for people to see. Consumers feel that they really get to know the producer in meaningful ways.

But there’s little to no reciprocation. The audience has no real commitment to the producer in exchange for that intimacy. The usual development of mutual intimacy through the two-way sharing of personal insights, secrets and experiences does not exist. The producer doesn’t know the individuals who consume the show in the same way that they know her.

I am fairly open with the audience here in a lot of ways. I share frank, honest, not always popular opinions. I announce the birth of my children. You might say that, to some degree, you know me. And yet many of you have no real intimacy with me. Exceptions notwithstanding, I don’t necessarily know who you are at all.

And, as much as I’m comfortable with that here, it’s exactly what I’m trying to avoid on Twitter and Facebook. I don’t want either of those spaces to be yet another zone of one-way intimacy.

So if you just want to read what I have to say, but don’t want to interact, then you’re already in the right place. I demand nothing of you here, other than a modicum of respect for me and for each other.** But if you’re asking to follow me in Twitter or friend me on Facebook, then expect that I’ll be asking something of you in return.

I was told by a friend that I am “eccentrically counter-cultural” in this regard. And I’m good with that. If I’m not counter-cultural, who is?

* My extroverted appearance is a learned behavior. I’m an introvert by nature and do not function well without a few hours to myself every evening.

** That said, I’d be happy to connect with you. Drop me a line. Introduce yourself. Start a conversation.

29
Apr

Yup, my passion quilt entry

   Posted by: Greg   in Tangent

I’m sure you’re all familiar with the passion quilt meme by now. I was tagged by my new friend, Stephanie Zimmerman.

I hope it speaks for itself.

Think about how the message might have implications for libraries as well.

Original photo by CreativeSam can be found here. I find the frame with apparent copyright indication confusing given the Attribution-Non Commercial Creative Commons license indicated on the Flickr page. I’m going with it.

I may as well tag some peeps, so let’s do these five (with apologies if you’ve already been tagged and to the dozens of people that I could have tagged here):

Sarah Cohen
Dave Free
Chadwick Seagraves
Iris Jastram
Joshua M. Neff

29
Apr

Stepping into marketing

   Posted by: Greg   in Marketing

I’ve been thinking a lot about how to increase the audience for Uncontrolled Vocabulary. Right now, most episodes are downloaded by about 200 people within the first two weeks. I couldn’t say how many of those 200 actually listen to the show. I’d like to think most of them…eventually.

I’ve also been thinking and reading about online identity, reputation management and personal branding. My proposal on the topic for Internet Librarian is under consideration by the planning committee, even though I’m far from an expert in those areas. But that’d be a great reason to work towards becoming one.

As I was discussing my presentation proposal on Twitter a few weeks ago, my good friend and regular participant on Uncontrolled Vocabulary, Connie Crosby pointed me in the direction of a video of a presentation by Mitch Joel (direct link to file in qtl format), who blogs and podcasts over at Six Pixels of Separation.* Mitch’s focus both professionally and on his blog is digital marketing and personal branding. His was a message I really needed to hear.

In the event that you don’t have time to check out the presentation (Note: make time), I’ll highlight one thing. He shows a slide with the statement “It’s all about who you know” and leads the audience to raise their hand in agreement with this statement. You can’t see them in the video, but it’s clear that some people are hesitant, sensing that it’s a trick. And indeed, the next slide reads “It’s about who knows you.” I’m sure when laid out in this fashion, that seems pretty obvious, but in context, it certainly triggered something in my brain. Watch the video to hear how it relates to making the transition from talking to listening and plugging into what your readers/listeners/communities are all about. I’ve been turning it over in my brain ever since (and acting on it - more on that in a future post).

I needed more. I found Mitch’s blog and podcast and subscribed to both immediately. I started with Six Pixels of Separation episode 98 and found myself with something to say on the topic of blogrolls. I also noticed that Mitch is very much engaged with his community and really likes to include audio comments from his listeners in the podcast.

So I decided to join the conversation, recorded my comments and sent them to him. Sure enough, he included them in episode 101, which was released over the weekend. A little more fanboy giddiness for me.

I suspect few of you would disagree that librarians are, for the most part, poor self-promoters and marketers. I plan on doing my part to change that and the first step is paying attention to the people who know what they’re talking about. Starting with Mitch Joel. I’m slowly incorporating some of the other thought leaders in the digital marketing and social media spaces. Recent additions include C.C. Chapman’s Managing the Gray podcast and Chris Brogan’s blog. I’ve also been dabbling in the content of Seth Godin, Joseph Jaffe and others.

This stuff is important, at least to me. I’m adding a new Marketing category to the haphazard taxonomy for this blog to encourage me to talk more about it. And please note, my interest is NOT in marketing libraries. There are plenty of other people worrying about that. I’m talking about marketing librarians. I hope to find ways to demonstrate the importance of that distinction to others in our profession. Who’s with me?

* Anyone interested in the intersection of podcasting and marketing would do well to check out a number of the presentations given at Podcamp Toronto 2007. I haven’t looked at the content from 2008, but it looks really good as well.

28
Apr

Thoughts on managing my social network

   Posted by: Greg   in Commentary

Before I fulfill the promise of the post’s title, let me update you on my so-called TwitteRetreat. It lasted about three days, during which time I really didn’t check in with Twitter at all. On the third day, I popped in once, remarked on the strength of my compulsion to get back in the ring and left for another day.

The following day, I came across a situation where I needed the counsel of my trusted network. They came through and then some. I knew right then I wouldn’t be able to stay away forever.

So I’ve renegotiated my relationship with Twitter. I’m only following the conversations intermittently, during down times. I’m being more selective about updating my own status. I’m only monitoring direct messages and replies to my tweets. This has allowed me to stay part of the community with far less moment-to-moment commitment. It’s far more manageable and I’ve had little trouble letting go of the things I’m missing and am not trying to catch up on conversations gone by.

Anyway, a situation arose on Friday that I found perplexing and which reminded me that, at the end of the TwitteRetreat post, I’d committed to saying more about how I manage my social networks. I received a friend request on Facebook from someone with whom I was not familiar. Not all that unusual and not something I shy away from.

On both Twitter and Facebook, I have an informal rule that I be conversational with anyone who wants to be part of my social network. Many of you reading this know that already. I want to feel connected in some way to the people who I see in my friends list on Facebook or my followers list on Twitter. It’s really a pretty low threshold for calling two people connected and it usually consists of me sending a message to the requester asking the following two questions: “Who are you? Why follow me?” On Facebook, the second question is “Why be my friend?” This is known affectionately (or otherwise) by some as “The Quiz.” I point out in my messages that these questions are meant conversationally, not curtly. Hard to do much with 140 characters interview-wise.

The responses I get to the questions are varied, but the vast majority of people at least answer. Some people are really appreciative of the message and my efforts to engage. One person told me that they actually respected me more for asking. It is, admittedly, a hoop of sorts, as I’m not interested in people who are just padding their numbers. In every case where the person has responded with something more than “Facebook said we should be friends,” I’ve been able to sustain enough interaction and conversation to consider the person part of my world. The relationship has meaning and context.

And now, back to our story. So I sent this person my usual introductory message, including the quiz. A day or so later, when I was dipping back into Twitter, I noticed the very same person requesting to follow me on Twitter. “OK, this person really wants to engage me,” I’m thinking to myself.

Twitter, unfortunately, does not allow me to direct message someone who doesn’t follow me (which is a good policy to avoid spamming and such, but I’d like an exception for when someone you don’t know is requesting to follow you).* So in order to make an another attempt to chat, I accept the request. And because I always follow people who follow me, I also start following this person at the same time. I send the new follower a direct message saying that I’m going to skip the usual quiz, since I expect to chat on Facebook. No response.

A few days later, I saw that this person was sending out tweets, so I thought I’d make another attempt at interaction. “Hi there. Still haven’t heard from you here or on Facebook. Don’t want to conversate? :-( ” Without directly quoting the response I got, the person essentially said “Not really. Want to save Facebook for real faces. Have had great conversations here.”

Mind you, I’d have taken a conversation in either place, but now this person has done two things: 1. Indicated that, despite seeking great conversations, they don’t want to talk to me. 2. Wasted my time by telling me they want to be my friend, when in fact, they don’t. And why would you ask to friend me on Facebook, if you are saving Facebook for real faces?!?!?!

I was blown away. With Facebook, it’s trivial to ignore a friend request, which was my next move. On Twitter, the situation is a little trickier. In order to attempt conversation, I had to accept this person as a follower. Once it is clear that I don’t really want this person as a follower, I have no choice but to block them. I really hate doing this. I’m sure this is a perfectly nice person with whom I have no interest in creating static. But I don’t want people to be part of my Twitter conversation who aren’t willing to engage me personally. Period. Your approach may be different and that’s great.

This is actually the third person I’ve blocked for similar reasons. When I mentioned this on Twitter, a very interesting discussion emerged. I was asked about how I define my social network and how this compares with my approaches to Flickr or this blog.

Flickr is an interesting case. I actually have no control (to my knowledge) of who adds me as a contact, but I have complete control of which people I consider friends or family members. Most of my pics are only available to friends and family. For someone to be considered my friend on Flickr and thus have access to images of my personal life, I expect to have already established a relationship with them somewhere else, whether it’s on Facebook or Twitter, via the comments on this blog or somewhere out in the real world. Flickr is not, in and of itself, a place where I network. For other people, it is.

And that’s the main point of what has become yet another too-long blog post: everyone has a different idea of where social networking happens and what it looks like. I surely have a different philosophy than most of the people who read this blog. But it’s essential to me that I connect directly with the people that I consider to be within my social networks. It’s the primary element that gives it any meaning at all.

* Jessamyn West has indicated to me that Spaz will allow you to direct message someone who doesn’t follow you, but my attempts to do so were fruitless.

28
Apr

Podcasting in Plain English

   Posted by: Greg   in Podcasting

The CommonCraft Show is a series of engaging videos explaining Web 2.0 technologies. They’ve finally tackled podcasting:

27
Apr

A toast to five amazing years

   Posted by: Greg   in Bloggery

Michael Stephens’ post on reaching (and missing) his five-year blogiversary reminds me that I’m in the same place. This blog started under the name Planet Neutral on March 19th, 2003 with a post entitled “Oh great, another blog.” It wouldn’t become Open Stacks for another month.

Much has happened in the five-plus years since. MSLIS completion, relocation, marriage, employment (four different positions in the same organization!), house acquisition, two amazing children, six hundred or so posts, three different podcasts, many conferences and speaking engagements and a gaggle of new friends in library land. Thank you all for being a part of this fascinating journey. Here’s to five more years of wonder, discovery, passion and friendship. Cheers.

And congrats to Michael Stephens for all he has accomplished in the same span. Or should I say Dr. Stephens?