Comments on: Stepping into marketing

By: Open Stacks - Home of Greg Schwartz Â» Blog Archive » Comment Challenge Day 27 - Personal Branding Through Commenting

Thu, 29 May 2008 01:06:36 +0000

[...] point you in the direction of an update from just a few days ago. I commented that when I was previously talking about marketing librarians, I might have more properly been talking about personal branding. For a [...]

By: Open Stacks Â» Blog Archive » Comment Challenge Day 13 - From comments, a blog post

Fri, 16 May 2008 02:06:56 +0000

[...] I was fairly disinclined to complete this task for what I thought was a pretty obvious reason: If I’d thought a comment or set of comments was worth a new blog post, I’d have already written one. But in the spirit of participation, I do want to touch on one point that was raised by multiple people in my post on Stepping into Marketing. [...]

By: Steve Lawson

Steve Lawson — Sat, 03 May 2008 13:55:28 +0000

No beer for thesaurus.com. Maybe beer for an old Roget’s.

By: Greg

Greg — Fri, 02 May 2008 15:29:35 +0000

Well, “conception director” might give the wrong impression too. I don’t get a beer just for actually going to a thesaurus?

By: Steve Lawson

Steve Lawson — Fri, 02 May 2008 15:17:45 +0000

Put “notion pilot” on your business card, and I’ll buy you a beer. “Image Escort” might give the wrong impression.

By: Greg

Greg — Fri, 02 May 2008 13:17:15 +0000

OK, I ran the terms through thesaurus.com to get some alternatives (combined in alphabetical order for your amusement): concept conductor, conception director, image escort, notion pilot, perception shepherd.

I’m voting for notion pilot.

By: Steve Lawson

Steve Lawson — Thu, 01 May 2008 22:34:48 +0000

I don’t have a good substitute for “thought leaders.” “High-profile?” “Compelling writers?” The wording might change depending on the situation.

By: Greg

Greg — Thu, 01 May 2008 19:13:26 +0000

@Steve Absolutely. That’s the whole thing: Embrace your individual self and let that be the source of your engagement with others. You’re not just a representative of your organization. Plug into the community. Really listen to people.

OK, I’ll avoid the phrase thought leaders from here on in. Got a good substitute?

By: Steve Lawson

Steve Lawson — Thu, 01 May 2008 16:59:18 +0000

Greg & co., what a thought-provoking post and conversation, and I haven’t even followed up on the Mitch Joel links yet. Part of this must be having an actual curiosity about your community and being comfortable engaging them as an individual who is also a librarian–not always as “I’m a librarian, and I’m here to help you whether you want it or not.”

Also, Merlin Mann has forever ruined the phrase “thought leaders” and that might be a good thing.

By: Marketing Librarians, not Libraries????? « Library Goon’s Weblog

Marketing Librarians, not Libraries????? « Library Goon’s Weblog — Thu, 01 May 2008 15:53:35 +0000

[...] librarians and not necessarily marketing heir libraries at the same time. My friend Greg over at Open Stacks recently wrote a blog where he talked about being interest [...]